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    Sarasota Housing Market: Capture the Right Price in a Decelerating Market
    by Earl Juanico


    Reports across Sarasota and around the country indicate that the housing market is no longer increasing in value at the rates benefited from the past few years. As a matter of fact, the National Association of Realtors or NAR describes that the nationwide existing home prices in August 2006 were actually less by about 1.7 percent from a year earlier. Unless you bought a home in Sarasota last year and is now intending to sell this year, none of the signs of a decelerating housing market spells trouble. Those who have owned for a few years are well ahead in most communities. Consider that in 2000, according to the NAR, the typical home sold for $111,800 against $225,000 last August. You might wonder what the best approach is for selling in today's Sarasota housing market. Below are some core points that you should consider.

    Demand is less than supply.

    While home sellers have called the shots for the past few years, this is no longer the case in the Sarasota housing market. The crucial mode of approach would be to adjust. Make your home the most enticing, best priced property in the neighborhood.

    While pre-market preparation could have been ignored in recent years, before listing a home for sale today you have to clean up, repair, and paint. An MLS snapshot that depicts a home with a decadent roof is indicative of a property that is most certainly not going sell quickly or at full asking price.

    Money remains an issue.

    While Sarasota home prices may have dropped a notch, Sarasota real estates still remains to be largely out of reach for most buyers' finances, especially first-time emptors who do not possess the equity from a prior sale. Rather than dropping prices further, offer to pay for buyer closing costs, thereby providing the convenience of lessening out-of-pocket cash requirements.

    Right broker is best broker.

    While you compare local brokers, examine for such markers as a high level of local activity, recent success in your neighborhood, and professional education.

    In a decelerating housing market choosing the right listing broker becomes especially crucial. The reason is that a broker with a convincing local history is known and of good reputation. If he or she offers a property at a given price that value is likely to be accepted as at least within reasonable considerations.

    Conversely, let us say you employed a less experienced broker, someone who was not an authority figure. Your property might have sold for less because another broker might have been less reputable. Thus, one of the values of employing an experienced listing broker is to readily set up believable terms and prices, an important matter in a decelerating housing market.

    Numbers matter.

    Real estate sales are really a result of exposure. If the chances of selling a home are 100 to one'that is, if it takes 100 inquiries and visits to sell a property'then the faster you acquire those inquires the better. Of equal importance is getting more than 100 inquiries, so that the chances of obtaining a top asking price and terms improve.

    Deal with the right reasons.

    There is a preponderance of various reasons that do not work in selling homes in Sarasota. Here are some of the most frequent ones:

    1. Selling a home at a price you need to buy the next home. The truth is that prices are established by the marketplace, not what the seller needs.
    2. Selling at a price commanded by similar homes in Sarasota. The truth is that the home prices elsewhere are irrelevant; what counts are the prices in the immediate neighborhood.
    3. Selling as much as what the neighbors got for their home. The truth is that prices are not about issue; the real issue concerns bricks and mortar. Neighbors might reasonably deserve the price they got for an objectively better house.
    4. Taking a buyer's offer, such as to leave the washer and dryer, as an insult. Homes mirror the owner's psychological identity, personality, and social status. However, the market reflects supply and demand. Leaving a washer and dryer may be a lot more inexpensive than waiting for a sale a longer time.
    5. Pricing based on past market conditions. The reality is that prices yesterday do not influence prices today. It is the current market conditions that influence supply and demand.
    Equipped with the right reasons and the capacity to adapt, sellers can be successful in getting the right price even in a decelerating market.

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